Are You Hiding in Plain Sight?

Home  /  Blog  /  Are You Hiding in Plain Sight?

Are You Hiding in Plain Sight?

By: Rhonda Peterson, Executive Coach and Masterpiece Work Catalyst

A few weeks ago, I was working in my studio and spied a hawk as it swooped down and perched on the swing set in our back yard. Fortunately, I had the presence of mind to snap this photo before he flew away.

Do you see the hawk in the picture? He was very visible to me when I took the photo, but as I looked at the photo, I realized the hawk blended in with his winter surroundings.


I posted the photo on my personal Facebook page and asked people if they could see the hawk on the swing set. One person responded that they couldn’t see the hawk at first, because they were looking on the SWINGS.  They focused on the word “swing” when I asked the question. Isn’t it interesting how our minds work?


My Big Lesson 

Here’s what I learned the picture of this hawk in my back yard. It’s possible to hide in plain sight.  This hawk blended in extremely well with his surroundings. That’s a great thing when you need camouflage to protect you from being another animal’s lunch. However, if you are hiding in plain sight, those who need to connect with you can’t see you either.

However, it’s nearly impossible to connect with potential customers you are called to serve when you’re hiding in plain sight. You may know where you are.  You may be able to see them, but can they see you? Are you getting lost in the surroundings?

 The Cost of Hiding in Plain Sight

Getting lost in the surroundings could be attending networking meetings, but not connecting with others beyond your current connections.  It could be having a Facebook or Linked In profile, but never interacting.  It could be hoping that potential clients will find you, but not reaching out to build relationships and serve those you want to work with. There are many ways to hide in plain sight.  Stop for a moment and think about how you might be hiding, rather than taking the risk of putting yourself out there.

I’m positive that the hawk could see his surroundings quite well. He only stayed on this perch for a few moments and then was off to find some prey for his lunch. You may be able to see potential serving opportunities, but do those you want to work with know you’re available and willing to serve? Are you waiting in the shadows for them to approach you or are you stepping out so they can see you and connect with you?


In the past few months, many of my connections are talking about the cost of hiding.  They realize they have been hiding from opportunities out of fear. It could be fear of failure or fear of success. We’re all making the decision to be more intentional about being visible to our audience, those we can serve as this year unfolds.

What about you?  Are you hiding in plain sight? Or are you being intentional about making sure those you want to connect with can see you? Where do you need to be seen?




P.S. I have a free mini-masterclass to help you identify potential opportunities for stepping out. In 30 minutes, you can watch the video and do a personal SWOT exercise. The small step of doing this exercise can lead to big outcomes. Click here to access it!


Rhonda Peterson, ACC is an Executive Coach and Masterpiece Catalyst.  

My career journey has taken me to amazing places with extraordinary people. Ultimately, that path has led me to my Masterpiece Work: Serving marketplace leaders and entrepreneurs as they Activate their Masterpiece Work™ through mastermind groups, strategy sessions, and individual coaching programs. 

  • I know what it’s like to feel stuck.
  • I can relate to feeling unheard.
  • I’ve come out the other side and you can, too.

YOUR Masterpiece Work is waiting!

You can find me at, or connect at




Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.