By: Terry Burgess, Owner and Career/Executive Leadership Coach, Upward MC
“Today’s most valuable currency is social capital, defined as the information, expertise, trust, and total value that exist in the relationships you have and social networks to which you belong.”
– Keith Ferrazzi, Author
The above quote is a perfect summary of the reason we all should strive to build quality social networks. Keith Ferrazzi’s 2005 book Never Eat Alone: And Other Secrets to Success, One Relationship at a Time is an excellent book to help oneself to begin to understand how to successfully build a network that can propel you to success. If you have not read it, I highly suggest you get a copy and read it. This is a book that once I read it had to be on my bookshelf.
Today however, I would like to present you three suggestions to help you in the building of your personal social network.
- Carefully create and select the members of your network
You must first understand the members of your network reflect on the values and person that you show to the entire community. Jim Rohn once said “You are the average of the five persons you spend the most time with”. The same can be said in regards to your personal network. The way you are viewed in professional and personal circles is the average of your total network.
You must be careful of who you allow into your network. You must ensure that individual is ethical, trustworthy, and knowledgeable about the area of business he/she is an expert within. They also must have a likable and sharing personality.
- Give more than you receive in the networking relationship
It a lesson that we learned when we were children, it is far better to give more than it is to receive. The same premise holds true in social networking. Your will receive greater rewards if you give more of yourself and your knowledge and talents. Individuals who feel they have received more than they give will often give more than they intended at the onset of a relationship.
- Share your network connections with others
To succeed in life and business you must learn to not be afraid to share your knowledge, assets, and personal contacts with others. If you continue to nurture your relationships with your contacts, then it should be easy to share that relationship with others you meet in the future. You will find that in sharing your relationship with other you will gain more in return from both your network contact as well as the person you shared that contact with.
If you need a coach or mentor to help you seek and build your personal business network, contact Terry at Upward MC. Terry is a Career and Executive Leadership, Life Coach with Upward MC in Benton, Kentucky. He can be contacted via e-mail at Terry@upwardmc.com or by phone at 270-493-0967. His website can be found at http://www.upwardmc.com