By: James Woosley, owner of Free Agent Press
Everyone who wants to write a book should answer three questions before beginning:
1) Why do you want to write a book?
Your why goes beyond the subject of your book. It’s an internal desire that reflects your personal purpose. It’s not about sales or money or awards; it’s about passion. It’s the driving force that calls to put words on paper and make them come to life. This is your heart.
2) What results do you want from your book?
On the opposite side of your altruistic “why” sits the external purpose of your book. Is it about making money? Having an impact on the world? Growing your influence or generating business? Go ahead and dream big! This is your hope.
3) What is the market for your book?
This is where the rubber meets the road. You may write a great book that fulfills your why, but only sells one copy (to your mother!). That may be all you need to find happiness as an author. But if you have a bigger external purpose—whether it’s impact or profits—you need to understand your audience. Who is the book written for and do they want it? Will they buy it and read it (two very different things)? Keep your audience in mind as you write the book. This is your target.
If you answer these three questions before you begin, you’re odds of writing a successful book will increase. You’ve mapped out the intersection of your heart, your hope, and your target, so you’ve already defined what success means to you.
Write a book you can be proud of. Answer the three questions, then get to work!
This is the first post in a four-part series on writing and publishing by James Woosley, owner of Free Agent Press. James is the author of two books and has helped publish more than 100 books as a designer and publisher.
James Woosley is an underachiever—only because he’s constantly expanding his potential by doing something amazing then immediately striving for more—knowing that his mind, body, and spirit have been stretched to a new level of possibilities.
As a business coach, consultant, publisher, and project manager, James helps people and organizations move ideas from the dreaming and planning stages to full implementation. He sets goals, plans strategically, and makes things happen…for himself and those around him.